{"product_id":"surf-brand-growth-marketing-report","title":"The Surf Brand Marketing Reset","description":"\u003ch2 data-section-id=\"kjaq7h\" data-start=\"602\" data-end=\"634\"\u003eThe Surf Industry Is Changing\u003c\/h2\u003e\n\u003cp data-start=\"636\" data-end=\"773\"\u003eWhen a three-time world champion like \u003cstrong data-start=\"674\" data-end=\"717\"\u003eGabriel Medina parts ways with Rip Curl\u003c\/strong\u003e, it’s easy to see it as just another sponsorship story.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"934\"\u003eBut if you’ve spent time inside lifestyle brands like I have, working with brands such as \u003cstrong data-start=\"866\" data-end=\"908\"\u003eNixon, Culture Kings and Studio Amelia,\u003c\/strong\u003e you see something else.\u003c\/p\u003e\n\u003cp data-start=\"936\" data-end=\"1002\"\u003eYou see a shift in the \u003cstrong data-start=\"959\" data-end=\"1002\"\u003eentire marketing model of the industry.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1044\"\u003eThe old surf brand playbook is breaking.\u003c\/p\u003e\n\u003cp data-start=\"1046\" data-end=\"1101\"\u003eAnd many brands are still marketing like it’s \u003cstrong data-start=\"1092\" data-end=\"1101\"\u003e2015.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ajsqzj\" data-start=\"1108\" data-end=\"1137\"\u003eInside This Insider Report\u003c\/h2\u003e\n\u003cp data-start=\"1139\" data-end=\"1273\"\u003eThis report breaks down what’s really happening in surf and lifestyle brand marketing right now and what brands need to do to adapt.\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1295\"\u003eInside you'll learn:\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1649\"\u003e• The \u003cstrong data-start=\"1303\" data-end=\"1326\"\u003eold marketing model\u003c\/strong\u003e surf brands were built on\u003cbr data-start=\"1352\" data-end=\"1355\"\u003e• Why that model is \u003cstrong data-start=\"1375\" data-end=\"1412\"\u003eno longer working like it used to\u003c\/strong\u003e\u003cbr data-start=\"1412\" data-end=\"1415\"\u003e• The \u003cstrong data-start=\"1421\" data-end=\"1441\"\u003enew growth model\u003c\/strong\u003e modern brands are using\u003cbr data-start=\"1465\" data-end=\"1468\"\u003e• Where most surf brands are getting stuck\u003cbr data-start=\"1510\" data-end=\"1513\"\u003e• How the \u003cstrong data-start=\"1523\" data-end=\"1565\"\u003eMeta → Shopify → Klaviyo growth system\u003c\/strong\u003e actually works\u003cbr data-start=\"1580\" data-end=\"1583\"\u003e• The strategic shift lifestyle brands need to make to scale today\u003c\/p\u003e\n\u003ch2 data-section-id=\"vvhdw2\" data-start=\"1656\" data-end=\"1674\"\u003eWho This Is For\u003c\/h2\u003e\n\u003cp data-start=\"1676\" data-end=\"1695\"\u003eThis report is for:\u003c\/p\u003e\n\u003cp data-start=\"1697\" data-end=\"1798\"\u003e• surf brands\u003cbr data-start=\"1710\" data-end=\"1713\"\u003e• lifestyle brands\u003cbr data-start=\"1731\" data-end=\"1734\"\u003e• apparel founders\u003cbr data-start=\"1752\" data-end=\"1755\"\u003e• ecommerce brands inspired by surf culture\u003c\/p\u003e\n\u003cp data-start=\"1800\" data-end=\"1825\"\u003eEspecially those who are:\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1979\"\u003e• investing in ads but growth feels inconsistent\u003cbr data-start=\"1875\" data-end=\"1878\"\u003e• relying too heavily on organic or influencers\u003cbr data-start=\"1925\" data-end=\"1928\"\u003e• unsure how to structure their marketing for scale\u003c\/p\u003e\n\u003cp data-start=\"2007\" data-end=\"2141\"\u003eAfter analysing ad performance across multiple ecommerce brands and spending years inside lifestyle companies, one thing became clear:\u003c\/p\u003e\n\u003cp data-start=\"2143\" data-end=\"2186\"\u003eMost brands don’t have a marketing problem.\u003c\/p\u003e\n\u003cp data-start=\"2188\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2188\" data-end=\"2230\"\u003eThey have a marketing clarity problem.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2232\" data-end=\"2362\"\u003eThis report explains the shift happening in the surf industry and how founders can adapt their marketing strategy to stay ahead.\u003c\/p\u003e","brand":"Ness Gentle","offers":[{"title":"Default Title","offer_id":52146654839060,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/2265\/1668\/files\/surf-brand-marketing-reset-modern-surf-brand-strategy.png?v=1773127043","url":"https:\/\/thegrowthstrategist.co\/products\/surf-brand-growth-marketing-report","provider":"The Growth Strategist","version":"1.0","type":"link"}