You don't have a marketing problem. You have a visibility problem.
Description
You can't see where the money is leaking.
Whether you're running your own ads, you've handed it to a team or you've got an agency on retainer, the data doesn't change. The numbers either support what's happening or they expose it.
Most business owners spend months.. sometimes years operating on gut feel. Tweaking the creative. Swapping the audience. Increasing the budget. Waiting to see if this one finally works.
It doesn't work because the problem was never the ad.
It was the system behind it.
This is what it looks like when a strategist opens your account.
The Business Growth Audit & Benchmark System is an 8-tab Excel framework that walks you through every layer of your growth.
Meta ads, Shopify, Klaviyo, Social and tells you exactly where you stand.
Not compared to what you think is possible.
Compared to what's actually benchmark for your industry.
You'll know within an hour whether your numbers are working for you or quietly draining you.
What's inside?
01 - Industry Benchmarks Real benchmark data across Meta, Shopify, Klaviyo and Social broken down by industry. Fashion, Beauty, Health, Surf/Sport, Jewellery, Digital Products, Home, Pet. Your numbers column sits right next to the benchmark. The gap becomes impossible to ignore.
02 - Meta Ads Health Check 30+ audit questions across campaign structure, budget allocation, creative performance, audience strategy and learning phase management. You'll know exactly what's structurally broken before you touch another campaign.
03 - Creative & Messaging Framework Every angle you should be running at every stage of your funnel TOF cold traffic, MOF warm audiences, BOF hot buyers. Hook examples, copy direction, and a tested column so nothing falls through the cracks.
04 - Shopify Audit Conversion rate, product page structure, checkout friction, upsell strategy. The place most ad managers never look. The place where most sales die.
05 - Klaviyo Audit Essential flows, campaign frequency, segmentation, revenue attribution. If your email isn't generating 20–30% of your revenue, this tab will show you why.
06 - Social Media Audit Content mix, engagement rate, posting frequency, paid and organic synergy. What's working, what's invisible and what's wasting your time.
07 - Testing Framework What to test, how to set it up, and exactly how to read the results. Kill criteria, scale triggers, winner criteria in the right order.
08 - Growth Scorecard Score your business 1–10 across every channel. Total out of 190. Your number will tell you whether you're Growth Ready, Developing, At Risk or Critical. And it will tell you what to fix first.
Who this is for
This is for the business owner who is done operating blind.
It doesn't matter if you're running your own marketing or you've got someone doing it for you. Either way you need to know what your numbers actually mean. You need to know if the benchmark is being hit. You need to know where the gap is.
Because if you don't know, you can't fix it.
And if you can't fix it, you're just funding someone else's learning curve.
This isn't for you if..
You're not willing to look at your actual numbers. This is a diagnostic tool, it shows you exactly where things stand. If you're not ready to see that, this isn't the product for you.
The truth nobody tells you..
Most people blame the ads.
The real problem is everything that comes before them, the structure, the offer, the funnel, the benchmarks you didn't know you were missing.
This is the document that makes it visible.
Instant download.
You'll have your first answers within the hour.
Scaling backed by data
Full-funnel growth strategy
Proven systems that convert
"If you're constantly staring at a blank screen wondering what to post next, this is a no-brainer. The amount of time it's saved me alone made it worth every dollar."
When vision meets strategy, businesses grow.
You're the visionary. I'm the growth strategist.
Together, we'll identify what's holding your business back and build a clear plan to get you to your next revenue milestone.
No guesswork.
No agency fluff.
Just practical growth strategy backed by real execution.
You're not supposed to wear every hat.
As your business grows, so does the complexity.
The problem isn't that you're not capable. The problem is that you're trying to make decisions across too many moving parts.
That's where I come in.
Every part of this system feeds the next one. Tap or hover any piece above to see exactly how it connects to the rest of your growth engine.
Think of me as your growth partner.
Not another agency.
Not another freelancer.
Not someone who disappears into Ads Manager.
I work alongside founders to help them make better commercial decisions across their entire growth system.
Growth doesn't happen in one platform. It happens when every part of your business works together.
- Paid Advertising
- Shopify
- Email Marketing
- Customer Retention
- Creative Strategy
- Revenue Growth
- Scaling Systems
- Growth Planning
What founders usually come to me with
If any of these sound familiar, you're probably ready.
brands helped to their first $100,000 month.
Why founders work with me
Not because I have a secret Meta strategy. Because I know how all the moving parts connect. Growth isn't just Meta. It's:
What a first $100k month actually looks like
It's not chased with more ads, more formats, or more products in market at once. It's built with restraint.
One anchor product.
One clear pain point.
A static features/benefits format, tested and refined until it works.
We don't diversify format or product until that single combination is producing a repeatable ROAS. Once it does, that becomes the foundation everything else scales from.
Results across the system
Most founders wait too long to trust a winning ad set.
This is what the first 7 days look like when budget gets concentrated on what's already working, instead of spread thin across untested ideas.
Scaling isn't about spending more. It's about spending on what's proven.
Every dollar in this account only scales once an ad set clears the threshold. That discipline is what turns a good week into a repeatable one.
Most of the revenue sitting in your account is already earned. It's just stuck in checkout.
Almost a third of this business's revenue is now attributed to email and SMS, not from more campaigns, but from fixing the flows most brands never touch.
How we work
You complete the application.
Tell me about your business. Current revenue. Biggest challenge. Goals.
I'll review everything personally.
If I think I can genuinely help, I'll reach out.
We'll book a strategy session.
We'll identify your biggest growth bottlenecks. Prioritise what actually matters. Build your roadmap.
Whether we continue working together afterwards is completely up to you.
You built the vision.
Let's build the growth engine.
Apply to work together
Fill in the form below. Ness reviews every application personally, and will reach out if it's a fit.
What clients say
292 reviews. 5.0 stars.
Read what changed.
★★★★★ 5.0 · Based on 292 verified reviews
"Our Reels went from 200 views to 80K. Same product. Different strategy."
We were posting consistently but nothing was landing. Ness gave us a creative direction that actually matched what our audience wanted to see and the algorithm responded immediately.
— Chloe B., Fashion Brand Founder
"I stopped trying to make perfect content and started making content that converts."
The shift Ness gave me wasn't about more content, it was about the right content with a clear purpose. Within a month our engagement doubled and we were getting DMs from actual buyers.
— Dane F., Health Brand Founder
"We gained more followers in 6 weeks than we had in the previous 2 years."
Having a proper creative strategy behind every Reel changed everything. We stopped guessing what to post and started posting with intention and the growth followed almost instantly.
— Anika R., Skincare Founder