How to Brief a Content Creator So the Ad Actually Converts
You hired the creator. You loved their content. You briefed them, they delivered, and the ad still didn't convert. If this has happened to you more than once, the creator...
Your vision.
A clear strategy. Someone who gets it done.
I'm Ness Gentle, a Growth Strategist who works closely with founders to turn their vision into marketing that drives sales. From go-to-market strategy and creative direction to Meta ads, socials, email marketing and paid partnerships, I connect the pieces and get the work moving.
Available for an in-house role or an ongoing growth partnership
Brands I've worked with
You need someone who understands where you want to go — and knows what needs to happen next.
You know your product. You care deeply about your customers. You have ideas for launches, content, collaborations and the next stage of growth. Turning all of that into clear priorities, coordinated campaigns and consistent execution takes time and ownership. That's where I come in. You get someone who can see the whole picture and move the work forward.
What I can take ownership of
Turn your vision into a clear plan for who we're targeting, how we position your offer and how we bring it to market. Define the messaging, channels, campaign priorities and measures of success.
Work out what your audience needs to see, hear and believe to buy. Build content angles, hooks, briefs and campaigns around those insights, then use performance to shape the next round of creative.
Plan, launch and optimise Facebook and Instagram campaigns. Test messaging and creative, identify early winners and make budget decisions based on what's driving results.
Connect acquisition with what happens next. Build campaigns and customer journeys that welcome subscribers, recover abandoned checkouts, support launches and encourage repeat purchases.
Help identify suitable creators, shape the briefs and turn partnership content into advertising. Connect the credibility of a creator with a clear reason to buy.
Look at how the ad, offer, landing page and follow-up work together. Find where customers are dropping off and prioritise changes that help more of that interest become revenue.
Want to see how I put all of this into practice?
This portfolio brings together my own content, paid partnerships, launch strategy and ads I've created — real campaigns, real numbers, real thinking.
It's the fastest way to see how I connect audience insight, creative and performance into work that sells.
Everyday footage. Real campaigns. The strategy behind every one.
Download my creative portfolio
PoRtfolio
by Ness Gentle
View full portfolio
New: Content System
A year of what to say, already decided for you.
365 on-screen text hooks for b-roll reels. No script to memorize, no camera confidence required. Open to today's date, film your b-roll, post.
Get 365 Hooks3.8M views and 2.1K new followers in 30 days, from the same formats behind this bank.
Insights..
The Klaviyo Flows You Need Set Up Before You Run a Single Ad
Most ecommerce brands start running ads before their email is ready. It's an understandable sequence the ads feel urgent, the email feels like something you can set up later, and...
Why Your Meta Ads Aren't Converting And It's Not the Creative
Every week I speak to an ecommerce founder who's convinced their ads aren't working because the creative is bad. They've already briefed three new creators. They've tested five different hooks....
Data-Driven Strategy
Every decision backed by your numbers.
Results That Last
Not a one-off win, a repeatable system.
Five-Star Reviews
Real results from real brand founders.
Best Sellers
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Follow along
@ness_gentle
Follow Along
I use my Instagram as a testing ground.
Every hook, format, and creative angle I recommend I test it first.
Follow to see what's working right now, what flopped and what's worth stealing for your own brand. Save what resonates.
You'll start seeing more of it.
Looking for someone to lead your marketing and get involved in the work?
I'm open to an in-house role or an ongoing partnership with a brand where I can work closely with the founder and team. A strong fit is a business that needs someone to own the marketing direction, bring structure to the ideas and follow through on execution.
If that sounds like what you've been looking for, I'd love to hear what you're building.
And yes, I promise no crying on the job. 😉
Tell me about your business
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I read every enquiry myself and will get back to you personally.