Better decisions. Better Growth.

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STOP MAKING MARKETING BORING

Attention is earned. Not automated.

Let's Grow

Brands I've worked with

Ness rebuilt how we thought about DTC in Australia and New Zealand. In almost five years, she scaled our e-commerce operations, tightened our digital presence, and drove multi-channel revenue growth that moved the needle at a national level. She doesn't just manage, she owns the outcome.
We brought Ness in to own the full customer journey for a premium global fashion brand and that's exactly what she did. End-to-end: Shopify, paid media, email, brand campaigns. She understood the brand, respected the aesthetic, and still delivered commercially. That combination is rare.
Ness is our Growth and Performance Strategist she's embedded in how we run. She owns the strategy behind our paid channels, holds the data accountable, and makes sure every dollar we spend is working toward something we can measure. Having someone at that level in your corner changes how you make decisions.
We needed someone who understood eCommerce at a serious level and could move fast. Ness delivered a fully connected marketing strategy that made our ad spend work harder and our retention numbers tell a different story.
Ness doesn't treat your account like a line item. She treats it like a business problem to solve. The creative strategy, the data review, the weekly rhythm it all added up to consistent, compounding results.
Running ads for a kids' brand takes a different kind of precision you're navigating compliance, competitive CPMs, and a very specific audience. Ness handled all of it with a strategy-first approach that actually converted.

Results backed by data

Strategy isn't optional
It's the difference

Every guide, resource, and session is built from what actually works inside real ad accounts. Not theory.

$2M+

Ad spend managed

Driving social growth for health and wellness brands through Meta.

30+

Brands scaled

Multi-channel worldwide growth, built from strategy.

5.48x

Avg Facebook ROAS

Current client average. Tracked weekly.

Content and strategy are everything

Ways to work together

Find the fit that works.

Every brand is at a different stage. These four options are built for that. From a one-hour diagnostic to a full growth partnership, there's a way in that fits where you are right now.

01
Audit
Meta Ads Audit
One-off session

Running ads and not sure if they're actually working? In one hour we go through your full setup, uncover what's performing, what's wasting budget, and exactly what to do next.

  • Full account review
  • What's working
  • Budget analysis
  • What to cut
  • Detailed next steps
  • Recorded session
Apply now
Best first step
02
Done for you
Meta Ads Management
From $500/week

Full management of your Meta ads. Strategy, creative direction, campaign setup, and weekly optimisation, all handled. You focus on the business, we focus on growth.

  • Campaign strategy
  • Creative direction
  • Weekly optimisation
  • Audience building
  • Weekly reporting
  • Direct access to Ness
Apply now
Most popular
03
Growth
Business Growth
Premium partnership

For brands ready to grow across every channel. Strategy that connects your ads, website, and email into one system so everything works together instead of in silos.

  • Full growth strategy
  • Paid media direction
  • Website conversion
  • Email marketing
  • Monthly strategy sessions
  • Priority access
Apply now
The premium option
04
Coaching
Meta Ads Coaching
From $250/week

You or your team run the ads. I give you the direction. Weekly sessions to review your data, sharpen your strategy, and build the confidence to make better decisions faster.

  • Weekly 1:1 sessions
  • Data interpretation
  • Strategy direction
  • Creative feedback
  • You execute
  • Ongoing mentorship
Apply now
Guidance only

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Sound familiar?

You're spending money on ads But you have no idea what's actually working.

Your ads are running.
The budget is going out.

But the CTR is inconsistent, the ROAS fluctuates every week, and every time you try to fix it you're guessing.

You boost a post. You duplicate an ad set. You change the creative. Nothing sticks.

That's not a budget problem.

That's not a creative problem.
That's a strategy problem and it's the most expensive problem a growing brand can have.

The brands winning on Meta aren't spending more.
They're thinking clearer.

Book a Growth Strategy Session

•

DATA-DRIVEN STRATEGY

•

META ADS THAT CONVERT

•

CONTENT THAT SELLS

•

GROWTH BACKED BY RESULTS

•

CREATIVE THAT PERFORMS
Live from the account — last 30 days

This is what right looks like.

20 ads. All above 3x ROAS. All running right now. This isn't a highlight reel from a good month three years ago. This is what's happening inside a live account this week.

When the strategy is sharp, the creative is right, and the data is actually being used — the results aren't lucky. They're repeatable.

Combined revenue
$58,435
From 20 ads all above 3x ROAS
Total spend
$12,440
That's a 4.70x return on every dollar
Purchases driven
469
Tracked, attributed, real transactions
Avg ROAS across all 20
4.70x
Not cherry-picked. The average.

Active client account — AU, NZ + US targeting — May 9 to Jun 7 2026

Top 8 ads by ROAS — last 30 days

Top ad
7.60x
$3,991 revenue
on $525 spend

25 purchases. Partnership creative. 1.70% CTR at $0.98 CPC.

Scaling
6.43x
$5,454 revenue
on $849 spend

42 purchases. 3.48% CTR. $0.51 CPC. Still running.

Scaling
6.02x
$4,189 revenue
on $695 spend

36 purchases across AU and NZ. 2.96% CTR.

5.11x
$2,444 revenue
on $478 spend

26 purchases. 5.24% CTR. Running for months.

4.55x
$1,942 revenue
on $426 spend

5.87% CTR. $0.33 CPC. Outperforming everything branded.

4.42x
$5,959 revenue
on $1,347 spend

42 purchases. Angle-led static. Running since February.

4.24x
$3,860 revenue
on $910 spend

27 purchases. Carousel format. Creatine angle.

4.22x
$4,189 revenue
on $993 spend

32 purchases. Partnership creative scaled and held.

Your ads could look like this.

These results didn't happen by accident. Every one of these ads exists because someone made a series of very deliberate decisions — the right angle, the right creative format, the right audience, the right moment to scale.

That's the work. Pattern recognition built from 15 years of looking at data every day. Applied to your account, every week, until your numbers look like this too.

Know which ads to scale before you spend moreStop wasting budget testing blind. The data tells you what's ready to scale.
Brief creative that actually convertsThe right angle, the right hook, the right format. Not guesswork — built from what your data proves.
Turn $1 into $4 consistentlyA 4x ROAS isn't a lucky month. It's what happens when strategy meets data, every single week.
Build a system that compoundsEach week builds on the last. The brands above were not overnight. They were built decision by decision.

Want results like these in your account?

Start with an audit

Insights..

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The Strategy Behind the Growth

Data-driven creative that converts built from real accounts, not guesswork.

Work With Me →

•

REAL ACCOUNTS

•

CONTENT THAT CONVERTS
Creative strategy

Most brands are overcomplicating this.

They're spending hours on production, writing clever copy, testing 40 different creatives, and wondering why nothing converts. The problem isn't the creative. It's that they don't have a strategy behind it.

Great creative isn't complicated. It's intentional. The right message, to the right person, at the right moment in their journey. That's it. Everything else is noise.

Your hook is doing 90% of the work.

Most brands obsess over production quality, brand aesthetics, and clever taglines. Meanwhile the person scrolling has already made their decision in the first 2 seconds — before any of that even registered.

The hook is everything. It's the single line, image, or moment that stops the scroll. Get it wrong and nothing else matters. Get it right and everything becomes easier — lower CPMs, higher CTR, better conversion, stronger ROAS.

There are specific hook types that work. They're not secret — but knowing which one to use, for which audience, at which stage of the funnel, is where most brands get it completely wrong.

The hook types that actually work.

There are proven hook frameworks that consistently stop the scroll. Here's what each one does and when to use it — without giving you the exact formulas, because the formula is only half the picture. The other half is knowing your customer well enough to know which one to pull.

01
The pattern interrupt

Says something unexpected in the first frame. Breaks what the brain is predicting. The feed is full of sameness — this one doesn't look or sound like anything else. You can't scroll past it because it doesn't compute.

Exact formula locked
02
The problem agitator

Names the frustration before offering anything. Makes the viewer feel seen before they know what you're selling. Works because people don't stop scrolling for solutions — they stop for someone who understands their problem.

Exact formula locked
03
The credibility drop

Leads with a number, a result, or a specific claim. Creates immediate authority without being salesy. The viewer's brain calculates risk — this hook lowers it in one line. Works hardest for cold audiences who don't know you yet.

Exact formula locked
04
The curiosity gap

Opens a loop the brain needs to close. The viewer can't scroll away because they haven't gotten the answer yet. One of the highest CTR hook types — but easy to do wrong. The gap has to be real, not clickbait.

Exact formula locked
05
The social proof mirror

Leads with someone who looks like your customer. Not a celebrity. Not a model. Someone real, saying something real. The viewer sees themselves in the hook before they see your product. Highest trust transfer of any hook type.

Exact formula locked
06
The contrarian take

Challenges something the viewer already believes. Makes them stop to defend their worldview — or update it. Creates the strongest brand recall of any hook type because it's uncomfortable. Used wrong, it alienates. Used right, it converts.

Exact formula locked

The full funnel content system

TOF

Top of funnel

Awareness — stop the scroll

This is where most brands blow their budget. TOF isn't about selling. It's about stopping. The person has never heard of you. They don't trust you. They don't care yet. Your only job here is to earn the next second of their attention.

Most brands run the same creative at TOF that they run everywhere else — and then wonder why their CPMs are through the roof.

  • Meta ads — cold audience campaigns
  • Organic social — reach and discovery
  • Reels and short video content
  • Partnership and creator content

What to actually say at this stage — locked

MOF

Middle of funnel

Consideration — build trust

They've seen you. Maybe they clicked. Maybe they watched. Now they're weighing you up against every other option and every reason not to buy. MOF is where most brands go completely silent — and that silence kills the conversion.

This is the trust-building stage. The content here is different in tone, format, and intent to anything you'd run at TOF.

  • Meta retargeting ads — warm audiences
  • Email — welcome and nurture sequences
  • Social — proof, education, behind-the-scenes
  • Video content — longer, deeper, more specific

The exact sequence that converts at MOF — locked

BOF

Bottom of funnel

Decision — close and retain

They're ready. Or close to it. BOF content has one job — remove the last objection and make the decision feel easy. Most brands either stop here or go too hard and feel desperate. There's a very specific way to do this without cheapening your brand.

And after the purchase — this is where most businesses leave money on the table. The retention play at BOF is where compounding growth actually lives.

  • Email — abandoned cart, post-purchase sequences
  • Social — community, UGC, loyalty content
  • Meta — retention and repeat purchase campaigns
  • Email — win-back and re-engagement flows

How to actually close and retain — locked

Want the full system built for your brand?

The frameworks exist. The funnel logic is clear. But knowing what to say, to whom, at what stage, in what format — and then briefing a creator or writing it yourself — is where most brands stall. That's exactly what the Business Growth partnership covers.

See Business Growth

Follow along

@ness_gentle

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Data-Driven Strategy

Every decision backed by your numbers.

Results That Last

Not a one-off win, a repeatable system.

Five-Star Reviews

Real results from real brand founders.

Follow Along

I use my Instagram as a testing ground.

Every hook, format, and creative angle I recommend I test it first.

Follow to see what's working right now, what flopped and what's worth stealing for your own brand. Save what resonates.

You'll start seeing more of it.

Follow Along →