How to Brief a Content Creator So the Ad Actually Converts
You hired the creator. You loved their content. You briefed them, they delivered, and the ad still didn't convert. If this has happened to you more than once, the creator...
You don’t need to talk
to the camera to create
Reels people feel.
$500k+/mo
In Ad Spend Managed
$3M+/mo
In Client Revenue Generated
15+
Brands to Their First $100k Month
3x
Team Size for Clients Scaling Demand
Brands I've worked with
New: Content System
A year of what to say, already decided for you.
365 on-screen text hooks for b-roll reels. No script to memorize, no camera confidence required. Open to today's date, film your b-roll, post.
Get 365 Hooks3.8M views and 2.1K new followers in 30 days, from the same formats behind this bank.
New: DM Automation
Turn comments into customers while you sleep.
Set it up once. Someone comments the keyword, ManyChat sends the DM, the link, the offer, automatically. No manual replies, no missed leads, no staying glued to your phone every time a reel takes off.
Get ManyChat AutomationBuilt by the strategist behind $5M+ in managed ad spend across DTC and ecommerce brands.
For Instagram + TikTok
200 hooks so you never stare at a blank page again.
Fill-in-the-blank hooks across seven categories, organised by what each one actually does. Curiosity, authority, relatability, urgency. Type your niche into the blank, film it, post it.
Get 200 Reel IdeasNot a random list. Built by category, so every post has a job to do.
One Story, Four Places
Everyone treats these as
four separate jobs.
They're one story, told in four places. That's the whole gap I close.
01
Meta Ads
The traffic engine, and the fastest way to expose whatever's already true about your funnel. If the message doesn't hold past the click, ads just make the gap more expensive.
See the gap →
02
Website
Where the click either turns into a customer or bounces. Messaging, layout and offer clarity reviewed against what your ads actually promised.
See the gap →
03
Email
Where the people who clicked but didn't buy actually live. Most brands go quiet here, or say something completely different to what brought them in.
See the gap →
04
Social
The consistency layer. Same brand, same story, everywhere someone finds you — not silence for three weeks then a product photo.
See the gap →
Meta Ads. Your website. Email. Social. Everyone treats them like four separate jobs. They're one story, told in four places. That's the whole gap I close.
Meta Ads
Website
Email
Social
One story. Every platform.
Built to compound.
Built to compound.
MY PERSONAL FAVS
New
New
Insights..
The Klaviyo Flows You Need Set Up Before You Run a Single Ad
Most ecommerce brands start running ads before their email is ready. It's an understandable sequence the ads feel urgent, the email feels like something you can set up later, and...
Why Your Meta Ads Aren't Converting And It's Not the Creative
Every week I speak to an ecommerce founder who's convinced their ads aren't working because the creative is bad. They've already briefed three new creators. They've tested five different hooks....
Data-Driven Strategy
Every decision backed by your numbers.
Results That Last
Not a one-off win, a repeatable system.
Five-Star Reviews
Real results from real brand founders.
Follow along
@ness_gentle
Follow Along
I use my Instagram as a testing ground.
Every hook, format, and creative angle I recommend I test it first.
Follow to see what's working right now, what flopped and what's worth stealing for your own brand. Save what resonates.
You'll start seeing more of it.