Growth Strategy for Lifestyle Brands
After working with brands like Nixon, Culture Kings and Boardriders, I now help ecommerce founders unlock growth through Meta ads, Shopify conversion and Klaviyo retention systems.
Your Brand Isn't Stuck.
It's Under-Marketed.
I help surf, fashion and lifestyle brands scale using modern ecommerce growth systems.
Scaling lifestyle brands across ecommerce, retail and wholesale.
Over the past decade I’ve worked across wholesale, retail and direct-to-consumer ecommerce, helping lifestyle brands turn marketing into a structured growth engine.
Not just running ads but connecting the systems that drive growth:
Meta → Shopify → Klaviyo
So traffic converts, customers return and growth becomes more predictable.
If you're investing in marketing but growth still feels inconsistent, that's exactly what the Growth Strategy Session is designed to uncover.
Many brands reach a stage where..
• the product works
• customers exist
• revenue is coming in
But growth becomes inconsistent, expensive or unclear.
Ads stop scaling.
Content creates attention but not sales.
Marketing channels start working in silos.
The problem usually isn’t effort.
It’s the growth system behind the brand.
Insider Reports
I publish industry growth reports breaking down how modern brands scale.
These reports analyse real marketing shifts across surf, fashion and lifestyle brands.
Current reports include:
The Surf Brand Marketing Reset
What the Medina & Rip Curl split reveals about the future of surf brand growth.
Paid Growth Management
Most ecommerce brands hire three different people:
• someone running Meta ads
• someone managing the Shopify store
• someone sending Klaviyo emails
But none of it is actually connected.
If those three systems aren’t working together, growth becomes inconsistent.
Ads drive traffic.
Your store converts it.
Email brings customers back.
If those three systems aren’t working together, growth becomes inconsistent.
That’s where I come in.
I manage the entire growth engine:
• Meta ads (acquisition)
• Shopify conversion
• Klaviyo retention
So the system works as one growth strategy, not three disconnected platforms.
Not button pushing.
Structured scaling.
Starting from $8,000 AUD/month
Limited client spots available.
