Monthly Marketing Community
Learn how to connect your ads, website, email and customer journey so every dollar works harder.
📈 Weekly Drops
Fresh strategies, tutorials, templates and marketing breakdowns added every week so you're always learning what's working now, not last year.
🎥 Meta Ads Setup Mastery
Get instant access to my complete Meta Ads course, built from managing over $5M in ad spend across ecommerce brands.
💡 Marketing Strategy
Learn how to connect your ads, website, email marketing and customer journey into one growth system.
🤖 AI Prompt Vault
Access the exact AI prompts and workflows I use to save time and improve marketing performance.
📄 Templates & Frameworks
Campaign structures, creative briefs, checklists and SOPs you can implement immediately.
💬 Community
Connect with other founders and marketers, ask questions and learn together.
🎙️ Live Q&A Sessions
Get direct access to ask questions, solve roadblocks and receive practical advice.
🚀 Future Courses Included
As the library grows, you'll automatically get access to every new training released as part of your membership.
Scaling backed by data
Full-funnel growth strategy
Proven systems that convert
Who this is for
This membership is designed for founders, marketers and ecommerce brands who want more than just another course.
It's for people who want ongoing support, practical strategies and a community that helps them make better marketing decisions every month.
Ecommerce founders
Marketing managers
Small business owners
Freelance marketers
Anyone wanting to master growth marketing
What you'll walk away with
What's Included
Everything you need to become a better marketer. Tap a card to see what's inside.
Weekly Drops
Fresh strategies, tutorials, templates and marketing breakdowns added every week. You're always learning what's working now, not last year.
Meta Ads Setup Mastery
Get instant access to my complete Meta Ads course, built from managing over $5M in ad spend across ecommerce brands.
Marketing Strategy
Learn how to connect your ads, website, email marketing and customer journey into one growth system.
AI Prompt Vault
Access the exact AI prompts and workflows I use to save time and improve marketing performance.
Templates & Frameworks
Campaign structures, creative briefs, checklists and SOPs you can implement immediately.
Community
Connect with other founders and marketers, ask questions and learn together.
Live Q&A Sessions
Get direct access to ask questions, solve roadblocks and receive practical advice.
Future Courses Included
As the library grows, you'll automatically get access to every new training released as part of your membership.
Month To Date
WHEN YOU GIVE META
THE ATTENTION IT NEEDS,
YOU START SEEING GREEN.
Scaling isn't hard. Most people just don't know which data to look at.
This is one account, one month and the difference between guessing and knowing. Every account left on autopilot right now is losing this exact gap to someone else's.
● Meta Performance
MOST PEOPLE ARE RUNNING META BLIND. THIS IS WHAT LOOKING ACTUALLY DOES.
Most Meta accounts aren't underperforming because of budget. They're underperforming because nobody's reading the data that actually matters.
CTR tells you if the hook is landing. CPC tells you if the audience is right. LPV tells you if your site is even working. ATC tells you if the offer is doing its job. Every drop-off in that chain is telling you exactly where to look.
Here's what it looks like when someone actually reads it. 👇
Day 5 Snapshot
SAME ACCOUNT. FIVE DAYS.
DIFFERENT DECISIONS.
Worldwide audience. Under $1,000 a day in spend. One goal on the board: scale to the first $100k month.
Audience
Worldwide
Daily Spend
Under $1,000
Goal
Scale to $100k
Account structure
How we structure the ad account for long-term growth
Every Meta account should be running three layers at once → not just sales campaigns. TOF brings in new people, MOF warms them up, BOF converts them. Each layer has a different objective, a different audience, and a different budget. Miss one and the whole system stalls.
Top of funnel
Find new people
Cold audiences who have never heard of you. Your job at TOF is reach → get in front of as many qualified strangers as possible.
Audiences
Campaign type
Middle of funnel
Warm them up
People who have seen your content, visited your site, or engaged with your posts. They know you → they just haven't bought yet.
Audiences
Campaign type
Bottom of funnel
Convert and retain
Highest intent → add to carts, checkout initiators, and past buyers. Smallest pool but most likely to buy. Don't overspend here.
Audiences
Campaign type
How the system compounds over time
TOF fills the pool. MOF warms the pool. BOF converts the pool. Each layer feeds the next → skip one and the whole thing stalls.
TOF
New reach
Strangers see your ads
MOF
Engagement
They follow, click, visit
BOF
Purchase
They buy
Repeat
Retention
They buy again
Recommended budget split
Marketing isn't complicated
People complicate it.
Strip it back. Read the data. Make one decision at a time. That's how $2M in ad spend taught me to think and it's the same framework I bring to every business.