Paid ads and creative strategy for brands that want to actually grow.

I manage ad accounts backed by data, build content that converts, and brief creative that performs without the guesswork, the fluff.

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Brands I've worked with

Ness rebuilt how we thought about DTC in Australia and New Zealand. In almost five years, she scaled our e-commerce operations, tightened our digital presence, and drove multi-channel revenue growth that moved the needle at a national level. She doesn't just manage, she owns the outcome.

We brought Ness in to own the full customer journey for a premium global fashion brand and that's exactly what she did. End-to-end: Shopify, paid media, email, brand campaigns. She understood the brand, respected the aesthetic, and still delivered commercially. That combination is rare.

Ness is our Growth and Performance Strategist she's embedded in how we run. She owns the strategy behind our paid channels, holds the data accountable, and makes sure every dollar we spend is working toward something we can measure. Having someone at that level in your corner changes how you make decisions.

We needed someone who understood eCommerce at a serious level and could move fast. Ness delivered a fully connected marketing strategy that made our ad spend work harder and our retention numbers tell a different story.

Ness doesn't treat your account like a line item. She treats it like a business problem to solve. The creative strategy, the data review, the weekly rhythm it all added up to consistent, compounding results.

Running ads for a kids' brand takes a different kind of precision you're navigating compliance, competitive CPMs, and a very specific audience. Ness handled all of it with a strategy-first approach that actually converted.

Results backed by data

Strategy isn't optional.
It's the difference.

Every guide, resource, and session is built from what actually works inside real ad accounts — not theory.

$2M+

Ad spend managed

Driving social growth for health and wellness brands through Meta.

30+

Brands scaled

Multi-channel worldwide growth opportunities, built from strategy.

5.48x

Avg Facebook ROAS

Current client average. Tracked weekly.

Content and strategy are everything

Sound familiar?

You're spending money on ads But you have no idea what's actually working.

Your ads are running.
The budget is going out.

But the CTR is inconsistent, the ROAS fluctuates every week, and every time you try to fix it you're guessing.

You boost a post. You duplicate an ad set. You change the creative. Nothing sticks.

That's not a budget problem.

That's not a creative problem.
That's a strategy problem and it's the most expensive problem a growing brand can have.