I don't just manage ad accounts.
I manage growth systems.
My name is Ness Gentle.
I've spent years watching brands spend on paid traffic and lose most of it not because the ads failed, but because nothing was built to catch what the ads sent.
That's the problem I solve.
I've been inside the accounts that had to perform.
I didn't learn paid media from a course. I learned it managing millions in real ad spend across real brands, where getting it wrong meant real revenue was lost and real businesses didn't grow.
15 years of performance marketing means I've seen every version of this problem. The brand spending $500 a day with nothing to show for it. The founder who keeps changing creative because they don't know what the data is telling them. The business with all the pieces in place that still can't scale because nothing is connected.
I see the patterns other people miss. That's not a claim it's what 15 years of looking at data every single day actually builds.
Most agencies optimise the ad. I optimise the system behind it.
Because Meta doesn't fail in isolation. When your ads aren't working, it's almost never just the ads. It's the offer that isn't clear enough. The website that doesn't convert. The email sequence that doesn't follow up. The creative that's talking to the wrong person.
Fix the system, the ads fix themselves. That's the difference between 15 years of doing this and someone who's been running ads for 18 months.
Numbers that don't lie.
Built across 15 years and 30+ brands. Not one lucky account a sustained body of work across health and wellness, ecommerce, fashion, kids, supplements, and DTC. Every number here is real and trackable.
Meta to website to email.
Most brands treat their marketing channels as separate problems. The ads person doesn't talk to the email person. Nobody owns the website. Everyone's optimising their own slice and wondering why the whole thing isn't growing.
Meta Ads
The tap that brings people in. Strategy, creative direction, campaign architecture, and data-led decisions. Not more spend smarter spend. The goal is always profitable acquisition that scales.
Website Conversion
Traffic means nothing if your site doesn't convert. I look at the full customer journey what happens between the first click and the purchase, and where people are dropping off and why.
Email Marketing
The most underused revenue channel in most businesses. Flows, campaigns, and sequences that capture the value of every lead your ads generate. Email is the tank ads are just the tap that fills it.
Creative Strategy
Content and ad creative built from performance data, not trends. Hooks, formats, and angles that come from understanding what your audience actually responds to then briefing it precisely.
Real work. Real outcomes.
Every engagement is different but most clients come in through one of these doors. Some need the full system. Some need one thing done right. Either way, we start with what the data is telling us.
- Meta ads strategy and management
- Creative direction and brief writing
- Full business growth strategy
- Email marketing and Klaviyo flows
- Website conversion audits
- 1:1 Meta ads coaching
- Data analysis and pattern recognition
- Customer journey optimisation
- Creative testing frameworks
- Performance reporting and strategy
What good looks like when we're done.
Your ads are spending efficiently and you know exactly why. Your website is converting better than it was. Your email is working as a revenue channel, not an afterthought. And you have complete clarity on what to do next.
You stop guessing. You stop making changes based on gut feel. You start making decisions based on what the data is actually telling you and you have someone in your corner who knows how to read it.
When the strategy, the creative, and the data are aligned growth stops feeling like a grind and starts feeling inevitable.
I'm not right for everyone. I work with brands that are ready to take this seriously.
That means showing up with your data, being open to making changes across your business, and trusting that the decisions we make together are based on what your numbers are actually saying.
If that's you I'd love to look at your account.
Ready to stop guessing and start growing?
Start with an auditAlso worked with
