This is for you if.
- You're running Meta ads and the data feels like noise
- You don't know which ads to turn off vs scale
- You're making creative decisions based on gut feel, not data
- You're treating email and ads as two separate things
- You want an agency-level read of your account without the $2k retainer
- You have access to an AI tool and want to actually use it for something that matters
- You have never run a Meta ad and don't have an active account
- You want someone to do it all for you
- You're not willing to pull your own data from Ads Manager
- You don't have access to any AI tool
- You're looking for a course with videos and modules
Gentle.
15 years. Real accounts.
I'm not a content creator who started running ads last year. I've been inside real ad accounts for 15 years · health brands, wellness products, ecommerce · managing over $2M in Meta spend across 30+ brands.
These two guides are exactly what I use every single week. Not a framework I made up. Not theory. The actual prompts, the actual column preset, the actual process · packaged so you can run it yourself with your own AI.
The current client average across my accounts is 5.48x Facebook ROAS. That's what the system produces when it's followed consistently.
"I built these because I kept getting asked the same question · how do I actually read my Meta data? These guides are the answer I give every client on day one."
Everything you need to know.
You need to have an active Meta ad account and have run at least a few campaigns so there is data to read. The guides tell you exactly what to pull and how to read it · no prior analytics experience needed. If you have never run a Meta ad before, this is not the right starting point.
Claude, ChatGPT, and Gemini all work. The prompts inside the guides are written to produce consistent results across all three. You don't need a specific tool · use whatever you already have access to. A paid plan gives you better file handling but free tiers work for most accounts.
The first time will take a couple of hours while you set up the column preset and get familiar with the export process. From week two it takes around 90 minutes · pull the data, run the prompt, get your output. The Email Brief adds about 20 minutes on top once you have the ad directions.
It's two PDF guides you download once and use every week. No logins, no modules, no videos. You open the guide, follow the steps, run the prompt, and you're done. Most people are running their first analysis within an hour of downloading.
The system works for any ecommerce brand running Meta ads with a purchase objective. The examples and social proof are from health and wellness accounts because that's the majority of what I manage · but the diagnostic framework, the column preset, and the AI prompts work for any product category.
Instant download of two PDFs · The Performance Brief and The Email Marketing Brief · plus six Canva ad templates free. No waiting, no shipping, no account required. You'll receive a download link immediately after purchase. Personal use licence included.
These guides are built from 15 years of doing this work inside real accounts. I'm confident they'll change how you read your data. But if you open them and they're genuinely not what you needed, reply to your purchase confirmation and I'll sort it out. No lengthy process. No forms.
- ✦The Performance Brief (PDF)
- ✦The Email Marketing Brief (PDF)
- ✦Copy-paste AI prompts inside both guides
- ✦6 Canva ad templates free · valued at $97
- ✦Instant download · Personal use licence
What clients say
292 reviews. 5.0 stars.
Read what changed.
★★★★★ 5.0 · Based on 292 verified reviews
"Our Reels went from 200 views to 80K. Same product. Different strategy."
We were posting consistently but nothing was landing. Ness gave us a creative direction that actually matched what our audience wanted to see and the algorithm responded immediately.
— Chloe B., Fashion Brand Founder
"I stopped trying to make perfect content and started making content that converts."
The shift Ness gave me wasn't about more content, it was about the right content with a clear purpose. Within a month our engagement doubled and we were getting DMs from actual buyers.
— Dane F., Health Brand Founder
"We gained more followers in 6 weeks than we had in the previous 2 years."
Having a proper creative strategy behind every Reel changed everything. We stopped guessing what to post and started posting with intention and the growth followed almost instantly.
— Anika R., Skincare Founder