Meta Ads Setup & Mastery
Description
Stop guessing. Start scaling.
Built from $5M+ in real ad spend across 12 ecom brands, this is the complete system for running Meta ads like a performance marketer → not a hobbyist.
10 modules. 6 video walkthroughs filmed inside a live Meta Ads Manager account. Every framework, every decision rule, every daily routine → exactly as used across brands hitting consistent ROAS.
What's inside..
The mindset and algorithm framework → why underperformance is always a mismatch, and how to fix it
Campaign types and when to use each → Awareness, Leads, Sales and how they connect
The scaling rules → the 20% rule, the 48-hour minimum, the signal that says go
Know your data → every metric defined, which columns to set up, the 48-hour decision framework
6 step-by-step video walkthroughs → custom audiences, awareness campaigns, leads campaigns, sales campaigns, high-ticket funnels, and the daily optimisation routine
Who it's for..
Ecom brand owners and marketers already running ads who want a repeatable system → not more theory.
One payment. Lifetime access.
30-day money-back guarantee.
Scaling backed by data
Full-funnel growth strategy
Proven systems that convert
"I was sceptical because I've bought courses before and they're usually surface-level. This one isn't. The section on campaign types finally made the TOF/MOF/BOF structure click for me. Set up a proper awareness campaign for the first time this week and it's already feeding my retargeting pool. Exactly what I needed."
Stop guessing. Start scaling.
The complete system for running Meta ads like a performance marketer, built from $5M+ in real ad spend across 12 ecom brands.
5.52x
ROAS
$18.99
Cost per purchase
14 min
Daily workflow
$1.3M
Monthly scale
Account structure
How we structure the ad account for long-term growth
Every Meta account should be running three layers at once → not just sales campaigns. TOF brings in new people, MOF warms them up, BOF converts them. Each layer has a different objective, a different audience, and a different budget. Miss one and the whole system stalls.
Top of funnel
Find new people
Cold audiences who have never heard of you. Your job at TOF is reach → get in front of as many qualified strangers as possible.
Audiences
Campaign type
Middle of funnel
Warm them up
People who have seen your content, visited your site, or engaged with your posts. They know you → they just haven't bought yet.
Audiences
Campaign type
Bottom of funnel
Convert and retain
Highest intent → add to carts, checkout initiators, and past buyers. Smallest pool but most likely to buy. Don't overspend here.
Audiences
Campaign type
How the system compounds over time
TOF fills the pool. MOF warms the pool. BOF converts the pool. Each layer feeds the next → skip one and the whole thing stalls.
TOF
New reach
Strangers see your ads
MOF
Engagement
They follow, click, visit
BOF
Purchase
They buy
Repeat
Retention
They buy again
Recommended budget split
What's included
Everything you need to scale Meta ads profitably
Two sections, ten modules, six video walkthroughs filmed inside a live Meta Ads Manager account. Every framework tested across $5M+ in managed spend.
The mindset and the algorithm
Why underperformance is always a mismatch. How to stop fighting Meta and start working with it.
Written moduleCampaign types and when to use each
Awareness, Leads, Sales → what each objective tells the algorithm to do and how they connect.
Written moduleThe scaling rules
Max 20% increases. The 48-hour minimum. The signal that says go. The ladder from $50 to $72/day.
Written moduleKnow your data → the first 48 hours
Every metric defined. Which columns to set up. What the data tells you and exactly what to do.
Written moduleCustom audience setup
Every audience built before launch → Instagram, Facebook, video viewers, website visitors, ATC, email lists.
Video walkthroughAwareness campaign setup
$10/day, ad recall objective, TOF excluding MOF. Full walk-through from campaign level to publish.
Video walkthroughLeads campaign setup
Website conversion, ad set level budget, open vs lookalike test. $60 split across three ad sets.
Video walkthroughSales campaign setup
Purchase optimisation, open, lookalike and retargeting ad sets. Budget by audience size.
Video walkthroughHigh-ticket: combining leads and sales
How to warm a cold audience with a leads campaign and convert with a retargeting sales campaign. Includes a real account example → 104x ROAS on $152 spend.
The 14-minute daily workflow
The complete morning routine used across $5M+ in managed spend. Sort by ROAS, scale winners, cut dead weight, build new TOF ad sets. Every morning in under 15 minutes.
What you're getting
4 written foundation modules
$197
6 video walkthroughs inside Meta Ads Manager
$397
The 14-minute daily optimisation workflow
$297
The audience infrastructure system
$197
Lifetime access and all future updates
$97
Total value of everything included
Everything above. One course. Lifetime access.
$1,185
Marketing isn't complicated
People complicate it.
Strip it back. Read the data. Make one decision at a time. That's how $2M in ad spend taught me to think and it's the same framework I bring to every business.
What clients say
292 reviews. 5.0 stars.
Read what changed.
★★★★★ 5.0 · Based on 292 verified reviews
"Our Reels went from 200 views to 80K. Same product. Different strategy."
We were posting consistently but nothing was landing. Ness gave us a creative direction that actually matched what our audience wanted to see and the algorithm responded immediately.
— Chloe B., Fashion Brand Founder
"I stopped trying to make perfect content and started making content that converts."
The shift Ness gave me wasn't about more content, it was about the right content with a clear purpose. Within a month our engagement doubled and we were getting DMs from actual buyers.
— Dane F., Health Brand Founder
"We gained more followers in 6 weeks than we had in the previous 2 years."
Having a proper creative strategy behind every Reel changed everything. We stopped guessing what to post and started posting with intention and the growth followed almost instantly.
— Anika R., Skincare Founder